Over-exposure to the sun is the most preventable aging factor. The SELFE App is a
revolutionary app that uses artificial intelligence and skin science to evaluate and track sun exposure.
This groundbreaking app will become available this summer, and for the first time, you and your family
can track and reduce sun exposure to avoid damaging your skin and your health.
The Sun and Your Skin: A Marriage Not Made in Heaven.
The sun beams energy to earth as heat, visible light and invisible light. Ultraviolet A and B (UVA and
UVB) light are invisible to the eye, but are the cause of skin cancer, sun damage, and wrinkling. While
most people are aware that excessive sun exposure leads to prematurely aging skin, it is more difficult
to recognize the symptoms of early sun damage or take the right actions to minimize unnecessary sun
exposure.
The SELFE App: A Revolution in Technology
SELFE App incorporates artificial intelligence with clinical insights from Sheena Kong, M.D. , a Harvard trained physician who specializes in the treatment of sun-damaged skin. With a snap of a selfie, SELFE analyzes your face, providing instant feedback on your current skin condition, along with personalized recommendations on how you can combat aging skin.
If sun exposure occurs, the app offers a customized blend of recommendations to remind you to use proper sunscreen, along with sun protection tips, and a long-term strategy, such as skincare tips in how to reduce free radicals, or about laser treatments that can reverse sun damage.
Seeing is Believing
The SELFE app detects the symptoms of long-term sun exposure. It presents the facial symptoms in a manner that is simple and easy to understand. Dr. Kong is excited that advanced technology can help people stay looking younger, longer. “This definitely helps to remind people to manage their sun exposure properly over high intensity summer days,” Dr. Kong says.
The AI has been trained using hundreds of thousands of images to analyze symptoms of sun damage and provide custom feedback. Uploaded selfies are assessed on over a million data points, calculated, and presented to you in easy-to-understand information, including an overall skin assessment and a visual highlight of areas of relevance.
More than just a one-shot assessment, the journal features of the app help people see how they are changing over time and the outcomes of their efforts to protect against harmful overexposure to the sun’s rays.
The app is available, completely free, on the AppStore: Helping you Make sun care a priority this summer! Click here to download the free app and experience a groundbreaking approach to personalized skin protection, guided by artificial intelligence.
About Dr Kong:
Co-founder of Anokai and founder of her own cosmetic clinic, Dr. Kong is a board-certified physician
with years of experience in diagnosing and providing cosmetic treatments for sun exposure using
technologies such as Fraxel Laser, Ultherapy, BOTOX, and Juvéderm.
About Anokai:
A Silicon Valley-based tech company delivering life-enhancing technology-driven health and beauty
solutions. Founded in 2018 by AI and technology expert Tony Fotherby and cosmetic physician Dr.
Sheena Kong, Anokai leverages cutting-edge artificial intelligence, augmented reality technology and the
latest advances in clinical medicine to educate users and empower their future beauty, health and
lifestyle decisions. You can find out more by visiting the Anokai website.
Contact Dr. Sheena Kong: (415) 712-0634
